Previous |  Contents | Next Download the eBook GOOD is what gets people in the door, like a newspaper headline or a “special” at the supermarket. Good is what makes you competitive. Don’t offer just one service, offer choices. Don’t assume the deal that encourages people to get in touch with you is the one they’ll commit to later (once you’ve open their eyes to how good you are, and what you can do for them). And don’t assume that they won’t go even further once they’ve fallen in love with their own photographs. That’s To View More >>

“Art is the most intense mode of individualism that the world has known.” –  Oscar Wilde   In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world.   Jay French is a Christchurch-based adventure photographer who specialises in mountainsides, gnarly bike trails and "before dawn to after sunset".  He believes he's always been into photography, one way or another, but  in the beginning  didn't think of it as anything more than an appreciation for To View More >>

“Art is the most intense mode of individualism that the world has known.” –  Oscar Wilde     In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world.    Jay French is a Christchurch-based adventure photographer who specialises in mountainsides, gnarly bike trails and "before dawn to after sunset".  He believes he's always been into photography, one way or another, but  in the beginning  didn't think of it as anything more than an appreciation To View More >>

Kate Hopewell-Smith believes that the more confident you are, the better photographer you'll become. But she worries about the lack of confidence in our industry, and wonders how many photographers are considering whether to carry on or not… From my experience meeting and communicating with lots of photographers there is a serious problem out there with lack of confidence, which for some can become quite debilitating. In fact I describe it as an “epidemic” –extremely prevalent, widespread. I read a lot of photography magazines but I can’t recall ever To View More >>

Tonight we went out for dinner to celebrate our daughter Alexandria being accepted into University, and Charlotte's recent awards - a lovely night with our beautiful girls. I was just dozing off to sleep, when I felt Alex get into bed beside me. "What's up Al?" "I'm just going to lie here with you for a bit, I can't sleep." "It's okay, you can stay." I put my hand on her forehead, and she was asleep within minutes. Just like when she was little :-) What she doesn't know is that when I said she could stay, I meant she could stay forever if she wanted. I know she won't. I know she's excited To View More >>